Mzokhona Maxase, one of the founders of eco-friendly business Cubic 38, wants to create a greener environment for all. (PHOTO: Supplied)

These South African entrepreneurs are turning tyre trash into shoe polish and business is booming | You – News24

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Mzokhona Maxase, one of the founders of eco-friendly business Cubic 38, wants to create a greener environment for all. (PHOTO: Supplied)

Mzokhona Maxase, one of the founders of eco-friendly business Cubic 38, wants to create a greener environment for all. (PHOTO: Supplied)

The trio of young men gazed at the mountain of discarded tyres – an eyesore and an environmental hazard to most people, but to them it was an opportunity to flex their entrepreneurial muscle.

Mzokhona Maxase (now 27), Tshepo Sithole (28) and Fortune Hadebe (27) were students at the Tshwane University of Technology (TUT) in Pretoria, but they were unable to attend classes due to protests at the university. 

So, they went for a walk and paused outside Carbon Klean, a tyre recycling facility in Pretoria West.

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